Social media has become such an integral part of doing business online that it’s now even been coined Web 3.0. If you want to increase your website traffic, social media can be an excellent way to do so, though you should not just rush into it without careful consideration and planning. Here are 9 ways you can use social media to boost your website traffic and get more visitors to your site.
Don’t worry about turning Facebook into your sales platform. You’re not trying to sell anything here. Instead, you want to use Facebook as a way of growing your audience and establishing yourself as an expert in your niche. The more people who like your page, follow you on Facebook or subscribe to your newsletter, the more people will be exposed to what you have to say.
Twitter is a social network in which you can connect with people who have similar interests. One of Twitter’s biggest benefits is that it’s interactive, which means you can connect with users directly. If you provide valuable content, your followers will be more likely to engage with your brand. Posting unique and relevant content on Twitter can lead to an increase in traffic and brand awareness.
Reddit is an excellent source of organic traffic. Submit your content in appropriate subreddits and get instant referral traffic from those pages. You have a high chance of getting subscribers instead of random visitors. Just make sure your submissions don’t violate Reddit’s terms and conditions—while it might seem counterintuitive, such restrictions will actually help increase your exposure.
People love GIFs on Instagram. In fact, according to AYTM, posts with GIFs receive 55% more likes than posts without. And it’s not just about quantity of engagement: It’s about quality of engagement. The average number of comments for a post with GIF is 11 compared to 4 for non-GIF images. When it comes to your company’s social media strategy, add some personality and variety—and some fun!
While it’s not going to bring in a huge number of visitors, Pinterest is certainly a service worth using. At best, it can be a powerful tool for driving traffic back to your site. Share interesting content that you think others will find useful.
Tumblr is a microblogging site, so if you want to share updates and photos on a regular basis, Tumblr is one of your best options. It’s free, and it’s also incredibly popular with teens.
Google Analytics will allow you to see which posts are most popular on your site, allowing you to tailor your content around that. If a certain topic receives more traffic than others, then write more about it!
Contact social media influencers and pitch them your idea for a guest post. This can be a great way to build relationships with influencers, as well as put your content in front of their audiences. It also helps validate your expertise on certain topics that you’re looking to share through blogging. Nets4.com encourages guest posting and it's importance very much.
One way you can earn money by using social media is by launching an affiliate program. Affiliate programs are popular with bloggers because they’re easy to implement and are a good source of residual income.