Data visualization can be a great solution for communicating data to the audience through content in an effective way. In addition to that, data visualization when used in content marketing can also help you improve SEO. Without further ado, here’s how to visualize data and use it in content marketing while improving SEO.
#1 Gather and Prepare Your Data
Because you will be working with data visualization, you will need to have the said data in the first place. This is why your first step should be to gather and prepare your data. This involves data collection and data processing (to clean up your data for further management). Then, you will have to analyze your data and use the insights you get for visualization.
The data you use could be on any topic as long as it’s something you will need for your content marketing. In other words, this is the data from the statistics or the research you will be using in your content that will be interesting to your target audience. It can either be data from existing research or from your own research.
#2 Choose Data Visualization Types
Once your data is ready to be used, you can’t immediately start visualizing it. There are still several steps that will help you prepare for the data visualization process. The next thing you should do is choose what data visualization types you will be using. In other words, these are the types of content you will create as a result of the data visualization process.
Some of the most popular and commonly used data visualization types include charts, graphs, tables, and infographics. You can also create histograms, timelines, radial trees, bubble clouds, heat maps, and others. Make sure that the data visualization type you choose can be used for the kind of data and insights you have. For example, pie charts are perfect for percentages while timelines can be used for a chronology of events.
#3 Decide Which Tools to Use
After choosing your data visualization types, you will need to decide which tools you will use to visualize your data. Some of the most popular graphic design and data visualization tools include:
#4 Consider Outsourcing
Before you move on to the next steps, you need to consider outsourcing. Outsourcing can be the best solution for those who don’t have enough experience with data visualization or don’t trust their skills. By outsourcing data visualization, you can also reduce the amount of time and effort you have to spend on this activity and focus on other tasks.
On the other hand, you can outsource other related processes such as content creation. You can hire experienced writers from the writing services reviewing site Best Writers Online who will create articles and other texts for you. You can then add your data visualizations to the articles and publish them together as a part of your content marketing strategy.
#5 Visualize Data Using the Tools
Now that all the preparation is over, you can actually visualize the data using the tools you chose. In most cases, you will simply need to “translate” your research insights into visualizations that will be more understandable to your target audience than plain data. The main goal is to present your findings in a more straightforward and comprehensive way.
What’s great about data visualization is that you can also choose which data and insights from it are more important than others. This means that you can bring attention to these specific findings and highlight the most important aspects of your research (or existing research from which you are using data that you are visualizing).
#6 Create Additional Content
As mentioned earlier, one of the things you can use outsourcing for is content creation. But even if you don’t outsource this activity, you should still create additional content that you will use with your data visualizations. In fact, this is rather your primary content with which you will be posting your data visualizations. Additionally, you can use FSExpert, a well-established platform, to connect with the engineers paperwork and to understand the peculiarities of different areas content.
For example, you can write articles and use your data visualizations with these articles. You can also post data visualizations on social media or use them in videos. Data visualizations can be used with almost any other type of content, even with the more unusual types like webinars, presentations, and e-books among others.
#7 Perform Keyword Research
Because you will be using data visualization in your content marketing as a way to improve your SEO, the next step is to perform keyword research. This is by far one of the most essential parts of search engine optimization, so you need to make sure that you perform your keyword research with precision and great attention to detail.
You will have to use your keyword list when creating your content, but you can also use these keywords in your data visualizations. By using these keywords in your visualizations, you can give your audience subtle signals about the meaning of your visualizations.
#8 Plan Your SEO Strategy
In addition to performing keyword research, you should look at the bigger picture and plan out your entire SEO strategy. If you are unsure about how to plan it, you can connect with an expert writer from the writing agency Trust My Paper who will help you create this strategy. Make sure to include data visualization – here are some ways you can use it:
#9 Publish Content and Visualizations
One of the final steps is to publish your content with the visualizations you created for it. Here are some tips on how to do this successfully:
#10 Track Performance and Improve
Last but not least, don’t forget to track the performance of your content and keep improving it over time. By tracking performance, you can understand what works and what doesn’t and then adjust your overall strategy accordingly.
You can also ask for feedback directly from your audience. Interact with your audience and make sure that your readers, listeners, and viewers know that their opinions matter to you and that you are eager to deliver high-quality content to them.
All in all, data visualization can definitely be quite valuable for content marketing and search engine optimization. Utilize the tips in this article to help you visualize data successfully, communicate your message through content, and improve your SEO.