SEO is the most thing to rank online businesses. You can easily say that no online business can survive in the online world without relying on SEO. But while applying SEO techniques, most experts often do a lot of mistakes that instead of helping them result in penalizing their websites. Let's discuss some of the most common SEO mistakes:
Most SEO experts just believe that putting the right Keywords is the only SEO technique to rank their businesses/websites and hence they compromise on their website designs which results in penalization of their websites.
Have a look at the image below. On the left side, you can see a good SEO UI/UX design while on the right side, an example of bad SEO UI/UX design.
Keyword stuffing is the most dangerous technique and if used, can seriously impact your site's performance.
Let's say our main keyword is "Best Action Games". So the content should be like this.
Good SEO Practice: Mini Militia Doodle Army 2 is one of the best action games. It has been downloaded by millions of people and the users play it in teams to get higher rankings and ace up the levels.
Keyword Stuffing (Bad SEO): Mini Militia is the best action game. Those who love the best action games should download mini militia. It has been awarded as the best action game in the world.
In the above examples, it can be seen that the main Keyword should be used very carefully and no risk should be taken in SEO guidelines otherwise google can seriously damage our site's performance.
The most ignored issue by the site owners and by online businesses is that they don't focus on their website loading speed. It has been mentioned in Google's Update that if the site takes more than 2.5 sec to load then it is most likely to lose 40% of its users and if your users don't get what they needed then it will create a negative effect on your site and you're most likely to lose business as well.
So, your Core Web Vitals should be top-notch. You can check your website's speed statistics at https://pagespeed.web.dev/