What are the free SEO tools for beginners?

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Once you’ve created a website, the next thing on your to-do list is to make it visible, and show the search engines that you deserve a spot in the SERPs. The good news is that you don't have to pay to optimize your website. You can ensure more visitors find their way to your website thanks to a plethora of free SEO tools, all ready to make your site stand out. In this article, we will talk about the best tools for beginners to get their search engine optimization to the next level. You'll learn what they can help you with, and how to get the most out of most beginner-friendly SEO tools.

Google Search Console

There's a lot to unpack when talking about the Google Search Console, but one thing I can tell you outright is that it should be a major position in your SEO tools arsenal.

This piece of software will give you detailed feedback on your website free of charge. Thanks to its great design and numerous features, Google Search Console will cover a wide range of search engine optimization metrics such as the mobile-friendliness of your website, or whether your URLs and broken and not working properly.

It will provide you with constant feedback, as the program will relentlessly track search results and provide useful data about the overall performance of your website. Definitely an SEO tool you must keep in mind when working on your website.

The program will certainly come in handy as you're looking through the reports and see what keywords your website ranks for, thus proving to be a decent keyword research tool as well. All you need to do to access that kind of information is to navigate to the "Performance" section and then find the "Queries" option.

Google Analytics

Another piece of software I would definitely count as one of the best and free SEO tools is Google Analytics. The program was first released back in 2005, which is close to 20 years already (!), and it still is one of the most popular website analytics services.

Thanks to Google Analytics, you will learn who your visitors/customers are, where they come from, and what brought them to your site.

You will also have access to even more detailed info, such as the duration of an average session, the ratio of old and new visitors to your website, and the overall number of visits you've attracted. That is what's called the audience report.

Other types of reports an SEO beginner will certainly appreciate are:

  • acquisition report (where exactly is the traffic coming from);
  • behavior report (what the visitors do once they're on the website);
  • conversion report (what is your goal conversion rate, e.g. visitors who've subscribed to your email campaign).

Screaming Frog

For your technical SEO needs, Screaming Frog is a piece of software I can wholeheartedly recommend to a beginner. Technical SEO in itself might seem like a lot to someone not used to such work, but it's one of the best in this category, especially because (you guessed it) it is a free tool.

Screaming Frog will, simply put, check the health of your website by looking for SEO and other technical errors that keep your website from being noticed by search engines.

By compiling all the URLs you wish the SEO tool to monitor and uploading them to the program, it will be ready to start to crawl and feed you data in no time. Definitely one of the most impressive and useful free SEO tools you should immediately add to your list of software you need to get your head around.


If you're looking to create a website or a blog and are beginning to learn about SEO then you must know that the Google algorithm is one hell of a dynamic thing. It is ever-changing, thus making it harder to find one, golden formula to conquer all the search engines.

Luckily, a free SEO tool called Mozcast will help you keep track of the changes and understand them. It will be of great assistance when trying to climb up the SERP ladder and retain your high place.

Moreover, it will provide a report that is best describes as a Google algorithm weather forecast. Because Mozcast is updated every day, you will always work with accurate and relevant data, thus being able to predict what to do and how to conduct good keyword research that will keep you afloat on Google's first search results page.


As a writer myself, I must have eventually mentioned AnswerThePublic because it is a keyword research tool that can be described as highly reliable.

Available to you free of charge, it will up your keyword research game and effectively raise the quality of content you publish on your website. Definitely one of my favorite SEO tools, it never fails to provide you with plenty of keyword suggestions as you're researching how to write a perfect article.

Google Keyword Planner

As you're working out how a potential client searches the internet and how to make them turn their heads your way, Google Keyword Planner is one of the most useful free SEO tools out there. You need to know what keywords they're typing in the search engine, which of the keywords you can realistically compete for, and which ones promise the greatest amount of movement.

All of this information is within a hands' reach once you get the hang of it and know how to conduct thorough keyword research via Google Keyword Planner.


As you can see, you can get to optimizing your website and your content without spending a penny on licenses or subscriptions. There's no shortage of free SEO tools, such as Google Search Console, Google Analytics, Mozcast or Screaming From, and all of them are accessible and beginner-friendly. Thanks to them, even as a beginner, you will be able to start to compete with much larger websites by conducting good keyword research, fixing broken links, or keeping tabs on key SEO metrics.


Graduated from the University of Warsaw, Michal is a travel expert with an undying thirst for adventure and a writer at PhotoAiD. A self-proclaimed book and movie critic as well, he loves to put his passion for writing to use on Passport Photo Online blog.

Updated on: 09-Sep-2022

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