If you're wondering whether or not you should change the URL slug of a blog article for SEO purposes, the answer is maybe. It depends on a few factors, such as what the original URL slug was and how long the article has been live.
Changing the URL slug could potentially help your article rank higher in search engine results pages (SERPs), but it's not guaranteed. And if you do make a change, be sure to set up a 301 redirect from the old URL to the new one so that any incoming links don't get broken.
In general, it's usually best to leave well enough alone when it comes to URLs - unless there's a good reason to make a change.
If you're unsure whether or not you should change the URL slug of a blog article for SEO purposes, the answer is maybe. It depends on a few factors, such as what the original URL slug was and how long the article has been live.
One of the most important aspects of SEO is using keywords in your URL slug.
Keywords are simply words or phrases that describe your content. They help search engines understand what your article is about so they can rank it accordingly. And when people search for those keywords, your article is more likely to show up in the results.
Also Read: How do I improve/increase the page rank on Google?
So how do you choose the right keywords? There's no perfect science to it, but there are a few things to keep in mind:
Assuming you've chosen relevant, high-intent keywords with low competition, the next step is to incorporate them into your URL slug. This is the part of the URL that comes after the domain name.