Should I change the URL slug of a blog article?

title image of Should I change t...

If you're wondering whether or not you should change the URL slug of a blog article for SEO purposes, the answer is maybe. It depends on a few factors, such as what the original URL slug was and how long the article has been live.

Changing the URL slug could potentially help your article rank higher in search engine results pages (SERPs), but it's not guaranteed. And if you do make a change, be sure to set up a 301 redirect from the old URL to the new one so that any incoming links don't get broken.

In general, it's usually best to leave well enough alone when it comes to URLs - unless there's a good reason to make a change.

If you're unsure whether or not you should change the URL slug of a blog article for SEO purposes, the answer is maybe. It depends on a few factors, such as what the original URL slug was and how long the article has been live.

One of the most important aspects of SEO is using keywords in your URL slug.

But what are keywords, and why are they so important?

Keywords are simply words or phrases that describe your content. They help search engines understand what your article is about so they can rank it accordingly. And when people search for those keywords, your article is more likely to show up in the results.

Also Read: How do I improve/increase the page rank on Google?

So how do you choose the right keywords? There's no perfect science to it, but there are a few things to keep in mind:

  • Relevance: Choose keywords that are relevant to your topic. - Searcher Intent: Consider what the person searching for your keywords is looking to accomplish. Are they looking to buy something? Learn something? Find a solution to a problem?
  • Competition: Use keyword research tools to see how difficult it would be to rank for certain keywords.
  • Long-Tail Keywords: These are keywords that are more specific and less common. They tend to have less competition and can be easier to rank for.

Assuming you've chosen relevant, high-intent keywords with low competition, the next step is to incorporate them into your URL slug. This is the part of the URL that comes after the domain name.

Updated on: 08-Aug-2022

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